If you look at it from a distance, the Audi A8 D4 is pretty much a bigger A6. And if you look even further, an Audi A6 is a bigger A4. Basically, the Audi A8 D4 is an A4 XXL. Then why buy one A8 when you can buy 2-3 A4s?
And this works to the advantage of the Audi A8 D4. There is a hierarchy of transport vehicles. E Class is the standard taxi car in Europe and if you want an Uber to take you from the airport to the next meeting, you have a good chance of finding a BMW 5 Series. But what do you do when you’re even more VIP than that and you don’t want to be ferried around in a peasantly 5 Series? Sure, you could use a Mercedes Viano shuttle, tailor-made for the most demanding of clients, but at the end of the day it’s still a van.
So if you are the kind of VIP to smother the rear end only on the seat of a luxury taxi, then you will see that the Audi A8 D4 pretty much sits alone in this tree. Yes, of course, you still have the 7 Series and S Class, but those tend to be fleet cars and the Audi A8 D4 is somehow popular with luxury taxi drivers. I don’t know why people are so attracted to the A8. Maybe it’s very discreet or maybe it’s because it’s the cheapest from the Teutonic trilogy, as if a few thousand euros are relevant in this class. At the time of writing, the basic Audi A8 D4 is 2000 euros cheaper than the basic 7 Series and 5,000 euros cheaper than a basic S Class. But again, the Audi A8 D4 starts at 97,700 euros, does 2000 euros really matter at this price range?
But at least it’s reliable. The first A8 was decent, the next A8 was spectacular but also a disaster but at least they made their way into the luxury zone and now the third generation, Audi A8 D4, has worked on reliability and less on the bells and whistles. Perfect for the highway ferry between the airport and the headquarters of the multinational.
Petrol
Diesel
Hybrid
2.0 TFSI hybrid of 245 horsepower – No. I will not be a hater like Simon Cowell. I’ll say it’s an experimental charriot. Unlike Mercedes and BMW, which put their electric motors to work to maximize the 2 million horsepower already available from conventional engines, Audi has gone on the route of fuel economy and reliability. I’m still not convinced and I don’t recommend it to you either because it doesn’t have the punch nor the fuel economy. But what’s worse is that this engine comes with a special transmission that you can only find here, the rest having the classic torque-converter Tiptronic.
Audi A8 D4 is the opposite when compared to the other two premium class sedans. If the 7 Series and S Class go strongly in the ostentatious area and billions of horsepower, the Audi A8 started off aggressively initially but now it’s lounging about on relaxation and comfort (see, now I wrote comfort properly). And in this way they absorbed an interesting market segment – businessmen and VIPs who need a taxi to take them from the airport to where they need, in discretion and total comfort. But people who think the 5 Series is too cheap for them and want to move on to the next level. You will not break the asphalt with an A8 D4, but you will not break your spine or zen driving on the roads either.
Which engines do I recommend? For petrol I will have to recommend the fabulous 4.0 TFSI V8 of 435 horsepower, and for diesel and the engine you’ll ever need is the quiet and refined 3.0 TDI of 204 horsepower.
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