Ford Ranger III, which started out as an official truck for mountaintop telecom operators and quickly became one of the biggest status cars.
And all the hysteria started with the Ford Ranger II when Ford announced it wanted to enter the European pickup truck market. A relatively easy move to understand, and you may even wonder why it took them so long because Ford has been building pickups since the days when Caligula ruled Europe. The answer obviously lies in a word: “diesel”. But as luck would have it, in 2000s Ford bought Mazda and that’s how they took the diesels from Mazda and launched the Ford Ranger International, the forerunner of the Ford Ranger III.
And it was a real success. The Ford Ranger II was a rugged, workhorse of a car. It didn’t have time for luxury or status or any of that fancy stuff, and people flocked to buy it because it was a real rival to the cool, established stuff like the Mitsubishi L200 or Toyota Hilux.
No one except Lofi Beats to Study and Philomena Cunk can win the battle of time and inevitably in 2011 the Ford Ranger III arrives. After having the waters succesfully tested, the Americans ditched the Mazda engines and brought their own 2.2 diesel from the Transit to do the job. What’s more, they gave it a facelift and a proper American look.
And that created a recipe for success for the Ford Ranger III. At first it was bought by the mainstream clientele, the sort of people who needed a truck that could do the heavy work at any time, at any GPS coordinates, no matter how inaccessible those coordinates were. But then that American look started stealing customers which would normally flock towards the regular X5, Cayenne, ML and Range Rover Sport and many started hopping from the SUV and on to the pickup. Ford Ranger III – the official “farmers who should be driving tractors choose to drive limousines and the lawyers who should be driving limousines are driving tractors” car. Truck.
Moreover, as if it weren’t enough, in 2014 arrives the first WildTrak edition aka the street version of the Ford Ranger III, and in 2018 comes the famous Ford Ranger Raptor, a car where only size matters. But not where you’d expect. Oh yes, and to further cement the idea of the status truck, the Americans threw everything luxury and safety into the Ford Ranger, it was the first truck in Europe with 5 Euro NCAP stars and even had curtain airbags. Whereas the previous edition of the Ranger didn’t even have a driver airbag as an option. The first European Ranger barely had the pedals included as standard equipment.
Diesel
Like the VW Amarok, the Ford Ranger III has quickly become a status pickup and not much of a workhorse. Except for the Ranger still lives on and sells well among oligarchs who find a Range Rover or Q7 too small, too mundane and too common, so they want something more exclusive. Bigger. And cheaper. Unless you start ticking too many options boxes and have a Raptor that’s so far gone that it has no competition with the regular Ranger. Oh yeah, would I buy a normal Ranger for work? Most likely no.
Which engines I recommend? The classic 2.2 diesel with 150 horsepower has proven to be decent enough for the Ranger. And don’t believe just me, you can look at the sales figures aswell and you’ll see who’s #1 in sales.
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